A University College London reports shows that nearly 20% of those who tried to quit smoking in the first half of 2017 were successful. This is a record high and the success is in part attributed to the use of e cigarettes. This figure is up from the 15.7% average over the past decade. This success may be part of the reasons why Public Health England is preparing to launch new TV ads to encourage people to try e cigarettes if they have been struggling to quit smoking.
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